Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Innovative Brands Acquires Sure Anti-Perspirant and Deodorant - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Innovative Brands Acquires Sure Anti-Perspirant and Deodorant

Author Image

By: Jamie Matusow

Editor-in-Chief

Innovative Brands LLC announced it completed its acquisition of the Sure anti-perspirant and deodorant brand from consumer products maker Procter & Gamble Co. Financial terms of the deal were not disclosed. Innovative, which was established by Phoenix-based private equity firm Najafi Companies, said its purchase is part of its strategy to acquire, reposition and grow solid consumer brands that no longer fit the strategic direction of larger corporations into long-term sustainable assets. Innovative bought Procter & Gamble’s Pert Plus shampoo brand for an undisclosed sum in July.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters